Tag Archives: coffee industry

Poor Coffee Retailers

29 Aug

Why does every charity, pay TV provider, insurance company (and many, many others) choose to quantify how much their product is by equating it in coffee terms? How many times have we heard that by giving up a coffee a day, we can do something?

If we give up our daily coffee (which I consider an absolute daily must, not a luxury!) the first time, we can only give it up once. I can only give it up once to sponsor a child, get funeral insurance or buy a coffee – oh wait, not that last one.

A daily coffee is obviously a luxury that advertisers think we can do without. Do they dislike the poor coffee farmers the world over, not to mention our dairy farmers? Come to think of it, the cups are made in Australia, too.